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Financial Planning · March 2017

Women’s day – Let’s Stop “Girls Can’t Do” Stories

happy-international-womens-day

International Women’s Day (IWD), originally called International Working Women’s Day, is celebrated on March 8 every year. In different region’s the focus of the celebrations ranges from general celebration of respect, appreciation and love towards women for their economic, political and social achievements. (as per Wikipedia)

Benetton, known for its wacky campaigns, has come out with a thought provoking campaign again, why ask or cry for equality with men, just go and grab it yourself lady. Similar stories are now emerging on age old fairy tales, where princess is waiting for a prince for upliftment or change, and our little girl is asking, why she has to wait? & why she cannot do it on its own?

Therefore, choice is ours, do we still want to feed our little girl with stories of fairy tale or of equality at the beginning, where they are playing & studying with boy’s, shoulder to shoulder.

Similarly, for grown-ups, even though we have been fed with “Girls Can’t Do” stories. Why we cannot change? I am writing today to bring in that “Mojo” in each women reader, and also men, to inspire their lady charm 😉

One such area which needs great amount of correction is Financial management or managing investments. Usual perception, girls can spend easily, but investing is always a question mark. Why?

Let’s change.

At Moneyfrog.in, we offer goal based solutions, where we don’t get into investing, but first help customers in terms of understanding their financial data & future goals. Once this exercise is over, customers now can decide on future investments based on detailed reports & analytics. It’s a systematic, step by step process, where we bring a human touch with our innovative online platform (web & mobile).

Happy Women’s Day!!!

Written by

Manoj Chahar

Manoj is the founder of Moneyfrog.in, with 15 years of corporate experience & expertise in financial markets. Manoj has corporate stints with Kotak Securities, IIFL group & Philips India. He holds an MBA (PGDM) degree from Symbiosis (SIMS) Pune. His interests include birding & adventure activities.

All articles by Manoj

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